Des Moines Loft Styled Shoot

June 22, 2020

Nothing shows your creativity more than a styled shoot in an empty loft. Jenni did an amazing job evoking feelings and showcasing several talented vendors in this styled shoot. That super includes the fact that the "bride" and "groom" from this shoot own a West African clothing line and they created the first outfits you see here.

 

Vendors

Models: Claire Kranton + Webster Kranto
 Makeup: Ivy Boyd Makeup
Styling:  Ark-Vayo

"This shoot was really a collaborative effort between myself and Sarah Wilkinson, the florist. We wanted to highlight whimsy and creativity through both fashion and florals and thought that this location provided a lot of different backdrops for our vision. I loved using the different light provided by the industrial sized windows in this space. Using front, side and back-lighting to create different atmospheres was a welcome challenge. "

"Since this shoot was a collaboration, we welcomed ideas and suggestions from everyone on how to highlight each individual's strengths and contributions. I always prepare anyone who is in front of my camera to lean into the silliness and weirdness. Plus, I always play music to help create a vibe that matches the session."

"I took advantage of the tall ceiling in the space and gave myself a new "perspective" by climbing on a ladder to create some of my favorite photos from the session! (See attached behind the scenes photo with my derpy face, haha). I also tried to use as many different backgrounds in the space as possible, not just the ones with really "even" front lighting from the big windows. A styled shoot is the perfect place to get creative and try new things!"

"Find a team of creatives who will collaborate on an idea. It's a lot more fun to build a concept together than to try and stick to one stringent plan. When each person contributes with their strengths, magical things can happen!" "This shoot definitely would not have been possible without the other vendors, especially Sarah Wilkinson, Claire and Webster Kranto, and Josie Chung. We all helped set up and tear down the space and the props and made the day really fun and collaborative. I'm grateful for a great community of creatives in the Des Moines, Iowa area."


From Claire, designer + "bride"

What made you interested in participating in this styled shoot?

Jenni invited me to participate in it. I love her work and was thrilled to be photographed by her. And it’s always fun to have the love my husband and I share for each other captured. I was also really excited about the artistic collaboration of this shoot.

What was your inspiration behind the clothing and designs that you created?

My husband and I own a West African clothing line called Ark-Vayo, where we design all of our apparel and have it handmade in Ghana/Liberia. I made my husband’s shirt and my belt in our photoshoot. It was a great chance to highlight our brand and show off the vibrancy of African fabrics.

Tell me more about your love story:

We met at tryouts to be runway models for the fashion show at Iowa State University. He asked me for my number, then invited me over for dinner the next night. He is originally from Monrovia, Liberia. He cooked me Liberian collard greens and we were together ever since. It has been 8 years now, married for 5. We have three children (ages 3, 2, and 3 months) and own five businesses.

Anything else you would like to add?

We had so much fun participating in this shoot and look forward to future collaborations with this super talented group of artists.

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